Strategy, Strategic Integration and Organizational Competitiveness
نویسنده
چکیده
An organization fits strategically in a particular branch of activity if it has a sustainable competitive market position. Strategic integration involves adopting a strategy that takes into account both the mutations registered in the business environment and the development stage of the organization. In this context, the paper examines in a correlative vision the trinomial “strategy – strategic integration – organizational competitiveness”, presenting the main types of strategies that companies may use throughout their life cycle in their effort to integrate strategically in an increasingly complex and turbulent business environment.
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